Thinking about selling your home in Staunton, VA? You're not alone. With its charm, growing popularity, and strong demand for well-maintained properties, Staunton is a fantastic place to sell... if you have the right strategy. I’m Craig Massie, Staunton real estate expert, and I’ve created a proven home selling process tailored to Staunton that consistently gets homes sold fast and for top dollar.
Below, I’ll walk you through how I sell homes in Staunton using a carefully planned marketing strategy, hands-on service, and local market knowledge.
Why Selling a Home in Staunton is Unique
Staunton offers buyers a rare blend of small town charm and convenience. From historic districts to newer neighborhoods with mountain views, Staunton attracts a wide range of buyers. But standing out in the market takes more than just listing your property on Zillow.
To get the best possible price and minimize stress, you need an experienced agent who understands what makes Staunton tick and who’s got the marketing muscle to back it up.
Meet Your Local Expert: Craig Massie
As the founder of Massie Realty, LLC and an agent affiliated with Avenue Realty, I’ve helped homeowners across Central Virginia, especially in Staunton, successfully sell their homes using a proven, step-by-step system.
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✅ Named a top real estate agent in Charlottesville and Staunton areas
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✅ Custom 3 week marketing campaign for every listing
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✅ Over 6,000 active contacts in my database
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✅ High end print, video, digital, and social promotion for every home
My Proven Process for Selling Homes in Staunton
1. Initial Consultation and Home Evaluation
We start with a no-pressure walkthrough of your home to determine its value, highlight selling points, and make a plan tailored to your timeline.
2. Preparation and Staging Advice
I help you identify the smartest updates to make and connect you with trusted pros if needed. I’ll make sure your home shines in photos and showings.
3. Custom Marketing Campaign
Here’s where we go beyond the basics. I execute a 3 week marketing schedule designed to launch your home with maximum visibility.
📌 See a snapshot of my full campaign below:
Highlights include:
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Professional print: brochures, flyers, magazines
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Facebook, Instagram, and YouTube ads
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Email blasts to 6,000+ contacts
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Custom premium website for your property
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Google My Business launch
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Social media stories, carousel posts, and reels
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Open houses promoted across all platforms
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360 video home tours and personal walkthrough videos
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Personal invitations mailed to the neighborhood
4. Launch Weekend: Maximum Buzz
The “Coming Soon” period builds anticipation. By the time we go live on the MLS, Zillow, and Realtor.com, buyers are already lined up. Our Launch Party and targeted open houses often generate multiple offers.
5. Negotiation and Offer Management
I handle all the strategy here. Whether we’re choosing between competing offers or managing inspections and appraisals, my job is to protect your bottom line.
6. Closing Support
From contract to closing, I coordinate everything and keep you informed at every step. You’ll never wonder where things stand.
Why Sellers Trust Me
My approach works, and it’s customized to your specific home and goals. I don’t rely on generic templates or one size fits all solutions. Every home deserves a strategic plan that makes buyers fall in love.
Here’s what past sellers in Staunton have said:
“Craig made the whole experience stress free and fun. We had three offers by day four.”
“His marketing was next level. I honestly didn’t know Realtors did this kind of thing.”
FAQs: Selling a Home in Staunton, VA
How long will it take to sell my home?
Most of my listings sell within 14 to 21 days, depending on condition and price point.
What’s the best time of year to sell?
Spring and early summer are peak times, but with the right marketing, homes sell year round in Staunton.
Do I need to make updates before listing?
Not always. I’ll advise on where to get the best return. Sometimes just paint and staging is enough.
Ready to Sell Your Staunton Home?
Let’s talk. I offer a free home selling consultation where I’ll walk you through the full process and show you exactly how I’ll position your home for success.
📞 Call or Text Craig Massie at (434) 227-6917
📧 Email: [email protected]
Let’s get your home sold with less stress and better results.
